How To Watch Apple TV+ On Roku

To watch Apple TV+ on Roku: 1. Press Home on your Roku remote and open the Channel Store (or just press the search button). 2. Search for "Apple TV" and select Add Channel — the app is free to install. 3. Open the app and choose Sign In. 4. On your phone or computer, go to activate.apple.com and enter the code shown on your TV screen, or simply scan the QR code with your phone's camera. 5. Sign in with your Apple Account, and every Apple TV+ original is ready to stream. No Apple hardware is required at any point — the Apple TV app on Roku is a full citizen.

What Apple TV+ Costs in 2026

Apple quietly renamed the service from "Apple TV+" to simply Apple TV in October 2025, but the subscription itself works exactly the same. Current US pricing:

• Monthly: $12.99 per month
• Annual: $99.99 per year — which works out to about $8.33 a month, a meaningful saving if you know you will stick around
• Free trial: 7 days for new subscribers
• New Apple device deal: buying and activating a new iPhone, iPad, Mac, or Apple TV box gets you 3 months free
• Apple One: the service is also included in Apple's all-in-one subscription bundle alongside Apple Music and iCloud storage

There is one plan, it is completely ad-free, and it supports up to six family members through Family Sharing. You can start the subscription inside the app on your Roku or at tv.apple.com — either way it is the same subscription tied to your Apple Account, so it follows you to every other device you sign in on.

Setting It Up, Step by Step

Install the app

1. Press Home on your Roku remote.
2. Scroll to Streaming Channels to open the Channel Store, or use Search.
3. Type Apple TV and select the app from the results.
4. Select Add Channel, then OK. The app appears at the bottom of your channel grid — hold the OK button to move it somewhere more convenient.

Sign in with your Apple Account

1. Open the Apple TV app and select Sign In.
2. Scan the QR code on screen with your phone camera, or visit activate.apple.com in any browser and type in the code displayed on your TV.
3. Sign in with your Apple Account (the same email and password you use for the App Store). If you do not have one, the sign-in screen lets you create an Apple Account for free.
4. Back on the Roku, the app refreshes automatically once activation completes.

What You Can Watch

Apple TV+ is an all-originals service — think Severance, Ted Lasso, Slow Horses, and a deep bench of films and documentaries — rather than a giant licensed back catalog. Everything on the service is included with the one subscription, streams ad-free, and most titles are available in 4K with HDR on Roku devices that support it. The app also surfaces movies you have purchased or rented through Apple over the years, so a library you built on an iPhone shows up on your Roku TV automatically.

Troubleshooting the Apple TV App on Roku

• App missing from the Channel Store? A handful of very old Roku models cannot run the Apple TV app. If the search result will not let you add it, your player is likely below the minimum hardware bar and a newer Roku stick is the cheapest fix.
• App crashing or hanging? Roku clears its cache on restart: go to Settings > System > Power > System Restart, then relaunch the app.
• Sign-in code not accepted? Codes expire quickly. Back out of the sign-in screen, reopen it to generate a fresh code, and enter it right away.
• Playback looks soft? Check Settings > Display Type on the Roku to confirm it is set to 4K, and make sure the HDMI cable and TV input support HDCP 2.2.
• Still stuck? Remove the channel (highlight it, press Star, Remove channel), restart the Roku, and add it again from the Channel Store.

FAQ

Do I need an Apple device to use Apple TV+ on Roku?

No. The Roku app is fully standalone — you create the Apple Account and subscription right from the TV (or any web browser). An iPhone only makes sign-in slightly faster via the QR code.

Is the Apple TV app free on Roku?

The app itself is free to install. Watching Apple TV+ originals requires the $12.99/month subscription, but the app also works as a player for movies you have already bought from Apple, with no subscription needed.

Why is it called "Apple TV" instead of "Apple TV+" now?

Apple rebranded the streaming service to just "Apple TV" in late 2025. Same service, same price, same app — only the name and logo changed, which admittedly makes it even easier to confuse the service, the app, and the set-top box.

For a deeper look at the activation flow on other devices, see our guide to activating Apple TV+ via activate.apple.com. Kitting out the rest of your Roku? Here is how to get Peacock and HBO Max set up on the same remote.