How To Watch Hallmark Plus

To watch Hallmark+: 1. Go to hallmarkplus.com and start a free trial or pick a plan — $7.99/month or $79.99/year. 2. Download the Hallmark+ app on your streaming device or smart TV (it is on virtually everything — Roku, Fire TV, Apple TV, Google TV, Samsung, LG, Vizio, Sony, iPhone, Android). 3. Sign in and start streaming the original series, movies, and the feel-good library on demand. One important thing to know before you subscribe: Hallmark+ is an on-demand service only. It does not include a live feed of Hallmark Channel, so if you want to watch new movie premieres the night they air, you still need a live TV option — we cover those below.

What Is Hallmark+ (And What It Is Not)

Hallmark+ launched in September 2024 as the rebrand and expansion of Hallmark Movies Now. It is Hallmark's own streaming service, built around exclusive original series and movies you will not see on the cable channels, plus a deep on-demand library of Hallmark favorites.

What it is not: a replacement for Hallmark Channel. There is no live channel inside the Hallmark+ app, and new premieres from the cable channels do not stream there same-day. Hallmark has been clear that the service is designed to complement the linear channels, not replace them.

One genuinely unusual perk: a Hallmark+ membership includes shopping rewards at Hallmark stores and hallmark.com — things like a monthly $5 Gold Crown coupon, unlimited Hallmark eCards, and (on the annual plan) a free Keepsake ornament coupon. No other streamer hands you store coupons for subscribing.

Hallmark+ Plans & Pricing

• Monthly: $7.99/month
• Annual: $79.99/year (works out to about $6.67/month — roughly two months free)
• Free trial: offered at sign-up on hallmarkplus.com (length can vary by promotion)
• Prime Video Channel: you can also add Hallmark+ inside Amazon Prime Video for the same monthly price, billed through Amazon

Both plans include the same content — the annual plan just costs less per month and adds the extra shopping perks like the Keepsake ornament offer.

Supported Devices

Hallmark+ has apps on essentially every mainstream platform:

• Streaming players: Roku, Amazon Fire TV, Apple TV, Chromecast with Google TV, Android TV
• Smart TVs: Samsung, LG, Vizio, Sony
• Mobile: iPhone, iPad, Android phones and tablets
• Web: hallmarkplus.com in any browser on Mac or Windows

How To Sign Up And Start Watching

1. Go to hallmarkplus.com in a web browser and click the sign-up/free-trial button.
2. Create your account, pick monthly or annual, and enter payment info (you will not be charged during a trial if you cancel first).
3. Install the Hallmark+ app from your device's app or channel store.
4. Open the app, choose Sign In, and enter your credentials — most TV apps also offer an activation-code flow where you enter a short code at a URL on your phone.

If the app misbehaves once you are in — buffering, black screens, sign-in loops — our fix guide covers it: Hallmark Plus Not Working? How To Fix It.

Want The Live Hallmark Channels Instead?

If your goal is watching Hallmark Channel, Hallmark Mystery, or Hallmark Family live — especially the new movie premieres during Countdown to Christmas — Hallmark+ will not do it. You need a live TV streaming service that carries the channels. The cheapest options are Philo and Frndly TV, and the channels are also on Sling TV, DIRECTV Stream, Fubo, YouTube TV, and Hulu + Live TV. New Hallmark Channel movies typically show up on Hallmark+ on demand after they premiere, so patient viewers can get by with just the app.

Tips Before You Subscribe

Do the annual math. At $79.99/year versus $95.88 for twelve monthly payments, the annual plan saves about $16 — and it is the plan that carries the extra in-store perks like the Keepsake ornament coupon. If you only want the app for Countdown to Christmas season, though, two or three months at $7.99 is the cheaper play.

Sign up on the web, not in the TV app. Subscribing at hallmarkplus.com keeps billing in one place and makes the free trial and plan switching easier to manage. If you subscribe through Amazon or an app store instead, remember that cancellations and plan changes have to happen on that same platform.

Set a trial reminder. Like every streamer, Hallmark+ converts trials to paid automatically. If you are trial-hopping, our roundup of every streaming free trial still available in 2026 is worth a bookmark.

Frequently Asked Questions

Is Hallmark+ free?

No, but there is a free trial at sign-up, and some libraries offer week-long access through Hoopla's BingePass if you just want a taste.

Can I watch live Hallmark Channel on Hallmark+?

No. Hallmark+ is on-demand only. Live premieres and scheduled programming require cable or a live TV streaming service.

How many screens can I watch on?

Hallmark+ supports streaming on multiple devices under one account; check your account settings for the current simultaneous-stream limit.

How do I cancel?

Cancel any time from your account page on hallmarkplus.com, or through Amazon or your app store if you subscribed there. Full walkthrough: How To Cancel Hallmark+.