How Much Is Peacock Premium? 2026 Plans & Prices

Peacock Premium costs $10.99 a month (or $109.99 a year) in 2026 — that's the ad-supported plan with the full Peacock catalog, live sports, and next-day NBC shows. The ad-free tier, Peacock Premium Plus, is $16.99 a month or $169.99 a year, and adds downloads plus a live stream of your local NBC station. There's also a newer budget tier, Peacock Select, at $7.99 a month — but it only carries a limited slice of the library (mostly current-season NBC and Bravo shows), so most people comparing prices are really choosing between Premium and Premium Plus. The old free tier closed to new signups back in 2023, so some form of paid plan is now the only way in.

Peacock Plans At A Glance (2026)

Peacock Select — $7.99/month: ads, limited catalog (current NBC and Bravo shows, some live programming). No full movie/box-set library.
Peacock Premium — $10.99/month or $109.99/year: ads, full catalog — originals, movies, next-day NBC, Premier League, WWE, NFL and Big Ten games, the Olympics when they're on.
Peacock Premium Plus — $16.99/month or $169.99/year: everything in Premium with no ads (a few shows keep brief promotional spots due to rights), offline downloads on mobile, and 24/7 access to your local NBC channel stream.

The annual plans are the quiet win here: paying yearly for Premium works out to about $9.17 a month, and Premium Plus to about $14.17 — both roughly two months free versus paying monthly.

When Did Peacock Get This Expensive?

Peacock has raised prices three times, most recently on July 23, 2025, when Premium jumped from $7.99 to $10.99 and Premium Plus from $13.99 to $16.99 (annual plans rose from $79.99 to $109.99 and $139.99 to $169.99 respectively, per Peacock's own pricing notice). For context, Premium launched in 2020 at $4.99 — the price has more than doubled in five years, driven largely by Peacock's sports spending. If you're locked into an older promotional rate, it survives until the promo expires, then renews at current pricing.

Is Premium Plus Worth The Extra $6?

You're paying $6/month for three things: no ads, downloads, and the live NBC feed. The math is simple:

If you mostly watch live sports, save the money — ads run during live games on both plans anyway, so Premium Plus buys you almost nothing on game day.
If you binge originals and movies, the ad-free experience is the whole product — Peacock's ad load is on the heavier side, and Premium Plus removes nearly all of it.
If you've cut cable but still want your local NBC affiliate (local news, live events), the NBC live stream quietly replaces an antenna.

Ways To Pay Less For Peacock

Walmart+ members get Peacock Premium free — the $98/year Walmart+ membership includes an ad-supported Peacock subscription, easily the best bundle deal running.
Xfinity Membership perks: long-tenured Xfinity customers (Platinum and Diamond tiers) can claim free Peacock Premium — here's how to activate Peacock through Xfinity.
Student pricing comes and goes as a promotional offer — check Peacock's current-offers page around back-to-school season.
Annual billing — the easiest 17% discount there is, if you know you'll keep it a year.
Watch for bundles: Peacock keeps showing up in multi-service packages (Xfinity's StreamSaver; a YouTube Premium pairing was announced recently), which can beat standalone pricing if you already pay for the other half.

How Peacock Compares To Other Streamers In 2026

At $10.99 with ads, Peacock sits in the middle of the pack — cheaper than ad-free anything, pricier than pure budget tiers. Its differentiator is live sports: Premier League, WWE, and NFL games are included at every paid tier, which is why sports fans tolerate the price climbing. If you're comparison shopping, we've broken down Hulu's 2026 pricing and Paramount+ plans the same way — and if you're deciding between the two closest rivals, see Paramount+ vs Peacock.

FAQ

Is there still a free version of Peacock?

Not for new users. The free tier closed in 2023. The closest thing today is getting Premium free through Walmart+ or an Xfinity Membership perk.

Does Peacock Premium have ads?

Yes — Premium is the ad-supported plan. Only Premium Plus removes ads from on-demand content, and even it keeps ads during live sports and a small number of rights-restricted shows.

Can I switch between monthly and annual billing?

Yes, from the Plans & Payment tab in your Peacock account — though switching off a promotional rate forfeits the promo. If you'd rather bail entirely, here's how to cancel Peacock.

Why is my bill different from these prices?

You're either on a grandfathered promo, billed through a third party (Apple, Roku, Amazon), or bundled through a partner like Xfinity. Third-party billing sometimes lags price changes by a cycle. If the app itself is misbehaving rather than the bill, start with our Peacock troubleshooting guide.