How To Activate Paramount+ With Walmart+

To activate Paramount+ with Walmart+, sign in at walmart.com/plus and open your Walmart+ Benefits Hub (scroll your member home page to the streaming section). Under Video Streaming Choice, pick Paramount+ as your included service and click Get Paramount+ — Walmart sends you to paramountplus.com/walmartplus/signup, where you create a new Paramount+ account or sign in to an existing one to link it to your membership. Once the accounts are linked, sign in to the Paramount+ app on any TV, phone, or browser with that same email and password and everything works like a normal paid subscription. The included plan is Paramount+ Essential, the ad-supported tier, at no extra cost on top of your membership.

What Walmart+ Actually Includes In 2026

Walmart+ runs $12.95 a month or $98 a year, and the streaming perk is now called Video Streaming Choice: you pick either Paramount+ Essential or Peacock Premium as your included service. That's a real change from the original benefit, which was Paramount+ only — Walmart added the Peacock option in 2026, so if you land in your Benefits Hub and see two streaming tiles, that's why. You get one at a time, and you manage the choice from the same Benefits Hub where you activated it.

Paramount+ Essential sells on its own for $8.99 a month after the January 15, 2026 price increase, so the benefit covers roughly $108 a year of streaming — more than the annual membership costs by itself. For a full breakdown of what each Paramount+ tier includes, see our guide to Paramount+ plans and prices.

Step By Step: Activating The Benefit

1. Go to walmart.com/plus and sign in with your Walmart account (the one that carries the membership).
2. Open your account menu and select Walmart+, then find the Benefits Hub or the Video Streaming Choice section on your member home page.
3. Choose Paramount+ and click Get Paramount+ (the button may read Activate or Enroll).
4. On the Paramount+ page that opens, sign in if you already have a Paramount+ account, or create a new one. Use an email you actually check — this becomes your streaming login everywhere.
5. Open the Paramount+ app on your TV or phone, sign in with that account, and you're done. No codes, no extra billing.

If your smart TV asks for an activation code when you sign in, that part works exactly like a normal Paramount+ login — our Paramount+ activation guide walks through the on-screen code flow for every device.

Already Paying For Paramount+?

If you currently pay Paramount+ directly, sign in with that existing account during the Walmart activation and follow the prompts to attach the Walmart benefit to it — your watch history and profiles carry over. One catch: the benefit can't stack on top of app-store billing. If your Paramount+ is billed through Apple, Amazon, or Roku, cancel that billing first, wait for the paid period to run out, and then link the account through Walmart+.

Want Ad-Free? Upgrading To Premium

The included tier is Essential: it runs ads, tops out at 1080p, and doesn't include your live local CBS station or offline downloads. If you want Paramount+ Premium (ad-free, Showtime catalog, live CBS, 4K where available, downloads), you can upgrade from the benefit and pay the difference — Premium runs $13.99 a month on its own in 2026. Manage the upgrade from the Video streaming with Paramount+ section of your Walmart+ account page, where a Manage plan option handles the switch.

Troubleshooting

• No streaming section in your account: the benefit requires an active Walmart+ membership. If you're on a free trial and the tile isn't there, it generally unlocks once the paid membership starts — check the Benefits Hub again after your first billing date.
• Paramount+ still shows ads asking you to subscribe: you're signed in to the wrong Paramount+ account. Sign out on that device and back in with the exact email you used during the Walmart activation.
• Activation page loops or errors: clear your browser cookies for walmart.com and paramountplus.com, or finish the flow in a private window.
• Paramount+ itself misbehaving after activation: see our fixes in Paramount+ not working.

FAQ

Can I pick Peacock instead?

Yes. Video Streaming Choice lets you choose Peacock Premium (with ads) in place of Paramount+ Essential — one or the other, managed from the Benefits Hub. If your Peacock comes through a different door, like Xfinity, that's a separate flow: see activating Peacock through Xfinity.

Does the benefit cost anything extra?

No. Paramount+ Essential (or Peacock Premium) is bundled into the $12.95/month or $98/year membership at no additional charge.

What happens if I cancel Walmart+?

The streaming benefit ends with the membership. Your Paramount+ account survives, but it drops to no plan unless you add paid billing directly with Paramount+.